Madeline Hoffman ’21
Your Emerging Career assignment focused on Procter & Gamble
Madeline Hoffman ’21
Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing
In completing the YEC exercises, I discovered a potential career path as a brand manager at Procter & Gamble’s Charmin. I also explored my strengths, weaknesses, and how these could impact my career choice and future. I analyzed Charmin’s brand equity, brand personality, SWOT, PESTLE, market segmentation, and target markets to determine whether this company would be a good fit for me. Finally, I reflected on mistakes and limitations that I encountered while completing my emerging career that could further influence companies’ perceptions of my skill level and reflected on what I learned through completing the YEC exercises.
