Myles Johnson ’24
“I’se in Town Honey!”: Racial Caricatures in Branding and Framing Historical Memory
Myles Johnson ’24, Business Economics major
Faculty Mentor: Dr. Paul Herron, Political Science
This research studies the impacts of racist caricatures used in food branding and marketing techniques used to keep these images around for decades. In the wake of the George Floyd murder, a deeper look at these brands shows the deliberate attempts to frame consumers’ memories of the past, as well as producers’ reluctance to change or remove such branding. The food industry serves as the lens for a more widespread problem amongst all marketed products.
Oral Presentation: Wednesday, April 26 at 1:18 p.m.
