AMA Pods
AMA PODS Case Competition
Caroline Hoffer ’22
Major: Marketing
Ethan Foley ’22
Major: Marketing
Erika Markiv ’22
Major: Marketing and Economics
Lukas Grover ’22
Major: Marketing
Tyler Duff ’22
Major: Marketing
Kaitlyn Novarro ’22
Major: Marketing
Jacob Lemanowicz ’22
Major: Marketing
Faculty Mentor: Professor Rae Caloura, Marketing
The goal of this project was to create an integrated marketing communications plan for the company PODS. PODS wanted to target those looking to relocate for jobs as well as college students. Our team created the “Moving Off the Streets” campaign. During this campaign, a certain percentage of the sales of PODS storage containers would be donated to those fighting to end homelessness.
