Holly Carew ’24
“An American Versailles:” Cold War Diplomacy and the Branding of the American National Image through the Fashion of First Lady Jacqueline Bouvier Kennedy.
Holly Carew ’24, History major, Marketing and French minors
Faculty Mentor: Dr. Margaret Manchester, History and Classics
Oral Presentation: Wednesday, April 24, 1:06 p.m.
While many credit President John F. Kennedy with the creation of Camelot, a deeper look reveals that First Lady Jacqueline Bouvier Kennedy played a much bigger role in the branding of both the United States and the Kennedy Administration. Becoming a fashion icon during her time in Washington, with the help of Hollywood designer Oleg Cassini, the First Lady and the ‘Jackie Look’ led America’s fight against communism on the cultural front, using her celebrity to “sell” Americanism to the world.
