Reviving Peloton Through a Nike Acquisition
Reviving Peloton Through a Nike Acquisition
Will Pinckney ’24, Marketing major
Jacqueline Scola ’24, Marketing major
Aliana Disla ’25, Marketing major
Nicole Romero ’24, Marketing major
Faculty Mentor: Dr. Mark DeFanti, Marketing
Poster Presentation: Wednesday, April 24, 1:30 – 3 p.m.
Our project provides an analysis of Peloton’s struggling market position and a strategic plan for its revival through an acquisition by Nike. The plan first involves a SWOT/PESTLE analysis, which helps give a clearer understanding of Peloton’s operational environment. It identifies key areas for improvement and opportunities for growth in combination with Nike’s strengths. The accompanying media plan outlines a comprehensive strategy to enhance Peloton’s brand appeal and market reach. This project illustrates the potential of strategic planning in transforming a struggling brand into a profitable entity.
